Thousands of products.
One order.
Variants, configurator, bundles, B2B price lists and warehouse stock on a single product page. The customer finds what they need in a fraction of a second, and you run thousands of items without a spreadsheet on the side.
Anatomy of a product page
- 01Gallery and videophotos per variant with AI alt text, video on the page
- 02Variantscolour and size with their own SKU, EAN and stock
- 03Configuratorsurcharges and rules, price calculated server-side on every choice
- 04Price with Omnibuslowest in 30 days on promotion, gross and net, unit price
- 05Availabilitystock from warehouses, last items, back-in-stock alert
- 06Manufacturer dataGPSR, EAN and EPREL on the page, ready for feeds
- 07Reviews and questionspros and cons, verified purchase, seller reply
- 08Bundlea set with one price and calculated savings
One page. Fifteen tabs.
Everything about a product in one place in the panel. 36 features in four groups; the three most important are shown below on screens.
- Assortment
Products and variants
Colour times size gives a variant matrix: each with its own SKU, EAN, price, stock, weight and photo.
Configurator
Eight field types, surcharges, dependent rules, price formula, customer file. Quote calculated server-side on every choice.
Bundles
A set with one price and savings calculated against buying separately, added with one click.
Categories
Tree without nesting limit, a product in many categories separately per store, primary category in breadcrumbs.
Page groups
Does the store run each colour as a separate item in ERP? Link the pages into a group and the customer switches them like variants.
Brands and manufacturers
Brand page with logo and description, merging duplicate manufacturers after import.
Digital products
Files and courses from a private disk, delivery after payment, download limit and link expiry.
Product files
Manuals, data sheets, certificates and drivers downloadable from the page, also per variant.
Cloning and audit
A copy of the product with variants and photos in one click. Every change to the page in history: who, when, what.
- Prices and stock
Price lists and customer groups
Retail price, B2B price lists per group with quantity tiers, an individual customer price above everything.
Currencies
Price list in PLN, EUR, GBP and USD with a manual, NBP or ECB rate, pinned to the store.
Omnibus
The lowest price from 30 days is saved with every promotion and shown on the page automatically.
Promotions and price changes
Discount from date to date on selected stores, upcoming price with an effective date.
Repricer
Pricing rules against competitors from a price feed, run on a schedule with a report.
Unit price
Price per litre or kilogram calculated from the volume, as unit price regulations require.
Warehouses and reservations
Stock per warehouse with priority per store, reservation on order, low-stock threshold.
Availability alert
The customer leaves an e-mail and gets a message when the product is back in stock. Plus: propose a price and found it cheaper.
Pre-sale
Selling before launch with a delivery date and a pool of units, a label with the date on the listing.
- Content and media
Gallery and video
Many photos per product and variant, order and alt text, video from YouTube, Vimeo or a file.
Media library
Folders and a usage register: you see where a photo is used before you delete it.
AI descriptions and alt text
Description, features, meta and photo alt text from a name or a photo. In bulk, without overwriting finished ones.
Translations
Any number of store languages, AI translation with a brand glossary and a review status.
Product SEO
URL with an automatic 301 after a change, canonical, meta from a template, schema.org Product with EAN and availability.
Reviews and questions
Ratings with pros and cons, verified purchase, seller reply, moderation and questions under the product.
Specification
Attributes from a dictionary or typed in, attribute set templates per category, colour swatches.
Catalogue mode
Price on request instead of a cart, with an enquiry form on the product.
Labels
Promotion with a percentage, pre-sale with a date, last items, made to order, video: calculated automatically.
- Import and data
CSV import
Dry run first, then the import goes in whole or not at all. The profile remembers column mapping.
Scheduled import
A file fetched from a URL on a schedule, with the status of the last run.
Wholesalers
Stock and purchase prices from five source types: CSV, XML, REST, SOAP and MSSQL.
ERP
Catalogue, dictionaries, price levels and warehouses from WAPRO Mag; EDI++ export to Subiekt and Optima.
Bulk editing
18 operations on selected items: prices with preview, categories, attributes, GPSR, promotion, AI descriptions.
Quality report
Daily catalogue score: missing EAN, photo, zero price, too short a description. Alert below the threshold.
Catalogue cleanup
Detecting and merging duplicate products and manufacturers after import, with a merge history.
Feeds
Google Shopping, Ceneo, Skąpiec and Meta from one catalogue, plus a partner feed in XML and CSV.
Barcodes
EAN-13 generated and validated, PDF label sheets for the printer.
The three everyone asks about.
Twelve SKUs from one page.
Colour times size gives a variant matrix: each with its own SKU, EAN, stock and photo. Select a column and change the price for all of them at once.
- 01Matrix generator: attributes times values, no duplicates.
- 02Stock, price, weight and photo per variant; description and gallery shared.
- 03Price correction of selected items with a preview before you save.
The customer builds, the price calculates.
Material, dimension, engraving: options with surcharges you set in the panel. The customer sees the quote on every click, and you receive an order with the full specification.
- 01Eight field types: from a list to width times height dimensions feeding a formula.
- 02Dependent rules and exclusions; mode: add to cart or request a quote.
- 03Studio with a draft, publishing and rollback. In the Pro plan.
The catalogue flows by itself. And tells you what it lacks.
WAPRO Mag over MSSQL, a wholesaler from a file, a supplier from a feed: every source has its own schedule and priority. The quality report shows gaps before the feed goes to Google or Ceneo.
- 01Dry run before every import; everything goes in or nothing does.
- 02Wholesalers from CSV, XML, REST, SOAP and MSSQL with the supplier lead time.
- 03Daily quality score: EAN, photos, prices, descriptions. Alert below the threshold.
Forgives typos. Knows synonyms.
The search engine indexes the catalogue continuously. The customer types their own way, and results and filters are calculated in a fraction of a second, even with thousands of products.
- Typos“hedphones” finds headphones
- Synonyms“wireless” = “BT” = “Bluetooth”, dictionary in the panel
- Facetsprice, colour, brand, availability counted live
- Many phrases at once“nord one case cable” in one query
- Suggestionsproducts and categories after 2 characters
- Rulespinned products and boosts, failed searches in a report
Data standards
- EAN / GTINcode per variant
- GPSRmanufacturer and responsible person
- Omnibuslowest price in 30 days
- schema.orgProduct, Offer, AggregateRating
- EPRELenergy class from the EU register
- Cena jednostkowaprice per litre, kilogram and metre
Already have a catalogue? Don't retype it.
Export from your current platform to CSV or the catalogue straight from ERP: we move products, variants, photos and categories together with you, on your configuration. Seven stores of one owner run their catalogue from WAPRO Mag in production.
The list of catalogue features comes from a code inventory, not marketing material. Product limits and configurator availability depend on the plan: see pricing.