Before you letthe first customer in.A checklist.

Store launches rarely fail on technology. They fail on small things: a missing terms page, a price without shipping, a return nobody thought about until the first return arrived. Walk this list before you launch, not after the first complaint. The legal points are described as they follow from the rules and from what the platform does, but this is not legal advice: for an unusual industry, ask a lawyer.

Catalogue and prices

Torveo's wizard will not let you open a store that contains only demo products. That block is deliberate: a store with sample goods looks abandoned, and attracts exactly that kind of traffic.

1. 01You have at least a few products of your own, not just samples. Photos are yours or licensed, shot in the same frame and on one background.
2. 02Every product has a description that answers the buyer's question instead of repeating the name. Read AI-written descriptions before publishing: the model does not know your warehouse.
3. 03Prices include tax and are visible straight away. If you sell to companies, check the net view too, and whether the B2B price list shows the right amounts to the right partners.
4. 04Stock matches reality. A product you do not have should be unavailable, not „made to order” with no date.
5. 05Categories lead to a product in two or three clicks. If you imported a catalogue from a warehouse, its product groups rarely make a good store menu: assign categories by hand.

Company and money

This is the one area where a mistake costs from day one: the customer pays and the money has nowhere to land, or lands in an account your bookkeeping never sees.

1. 01Company details in the panel match the register: name, tax ID, address. They go onto invoices and into the terms, so a typo comes back to you for months.
2. 02The bank account is in the currency you sell in and belongs to you. A store selling in euro with a zloty account pays conversion costs on every payment.
3. 03You have at least one payment method enabled and you have paid through it yourself. A one-unit test payment reveals more than an hour of reading documentation.
4. 04You know how invoices are issued: automatically after payment or by hand. If e-invoicing applies to you, test the sending on the test environment before doing it on a real invoice.
5. 05You have checked tax rates on products. A default rate applied to the whole catalogue is the most common first-month mistake.

Shipping and returns

Buyers abandon carts most often when the shipping cost appears only at the end. The second most common reason is not knowing when the parcel will leave.

1. 01The shipping cost is visible before checkout, not after typing an address. If you offer free delivery above a threshold, say so on the product page.
2. 02You have picked carriers and checked that labels print from the panel. Parcel lockers need a pickup point chosen in the cart: check that the map works on a phone.
3. 03You gave a realistic dispatch time. „Ships in 24 h” in a store run after hours is a promise that comes back as a complaint.
4. 04You have a return procedure: an address, a form and someone to handle it. A consumer has fourteen days to withdraw without giving a reason, and that is your duty, not a courtesy.
5. 05You know how you refund. A refund goes back the way the payment came; if the customer paid by transfer, you need their account number and a safe way to ask for it.

Documents and personal data

This part is boring right up to the moment it stops being boring. Terms and a privacy policy are not decorations: without them you are selling unlawfully, and in a dispute you have nothing to point to.

1. 01The terms describe your store, not someone else's. Copied from another site they usually talk about a different catalogue, different deadlines and a different way of delivering.
2. 02The privacy policy lists who processes your customers' data: the payment provider, the courier, the invoicing system, the analytics tool. Each of them is a separate party.
3. 03The consent banner shows only the categories you actually use. Consent for analytics you do not run is collecting consent just in case, not compliance.
4. 04Marketing consent is separate from accepting the terms. One pre-ticked box covering everything is not consent under the GDPR.
5. 05You know what you do when a customer asks for their data or for its deletion. The store has export and account deletion, but the deadline for answering is on you.

The first week

Opening is not the end of the list, only its last section. The first seven days show everything an empty store could not.

1. 01Place a test order like a customer: from a phone, with a real payment, all the way through. Torveo's wizard creates such an order for you, but walking the path yourself sees more.
2. 02Check the emails a customer receives: confirmation, dispatch, invoice. Read them on a phone, because that is where most of them land.
3. 03Connect analytics and check that a purchase is actually counted. A store without purchase tracking learns by guessing.
4. 04Set up abandoned cart recovery before the first carts pile up. The sequence only reaches back a few days.
5. 05Submit the store to Google Search Console and send the sitemap. Indexing takes days or weeks, so the earlier the better.

None of these points is hard. What is hard is remembering it on the day when everything else feels more urgent. Tick the list before launch, and you will spend the first week selling instead of putting out fires.