Individual price listor group discount.

In wholesale every buyer wants "their own" terms. The question is not whether to give them, but how to record them so they can still be reviewed in six months.

When a group is enough

A group works when the terms fit in one sentence: retailers minus ten percent, chains minus eighteen. A new buyer gets the terms the moment they are assigned, and a base price change applies to everyone. Add quantity tiers: a price per carton and per pallet pushes toward bigger orders without negotiation.

When a group stops being enough

Usually when someone says "but for him it's different": negotiated prices on a dozen items, a manufacturer's minimum price, terms for the length of a contract. A sign groups are stretched too far: the number of groups grows and most of them hold a single buyer.

Wherever possible, set an individual discount rather than an amount. A discount follows the new base price, a typed-in amount sells below margin until someone notices.

The order of rules, before they overlap

• Write down once what wins when two rules apply to the same item.
• Decide whether discounts add up or only the best one applies.
• Treat the manufacturer's minimum price as a floor no promotion can break.
• Check a few real buyers on real items before any customer sees the prices.

How it works in Torveo

Price lists, individual prices, customer groups, bulk packaging discounts and promotions are calculated by one pricing engine used by the store, the B2B portal and the sales rep. The buyer sees their terms under "My price list", and if you keep price lists in your ERP, they come into the store from there.

Start with groups and tiers, add individual price lists deliberately, and write down the order of rules before you need it.