Retail and wholesalein one store.

Two separate stores for retail and wholesale mean two catalogues to maintain and two places where stock drifts apart. One store for both groups saves that work, but it requires decisions that separate stores make on their own.

Seven decisions before launch

• Tax: who sees gross prices and who sees net, and what a discount is calculated from.
• Visibility: what a guest sees before logging in and what only a verified business sees.
• Returns: consumers have a statutory fourteen days, businesses have what your contract says.
• Promotions: does a retail campaign also lower the wholesale contract price, or not.
• Payments: retail pays upfront, wholesale often on terms and within a credit limit.
• Shipping: a parcel to a home and a pallet to a warehouse are different price lists and carriers.
• Team: who handles which orders and whether they see them in one queue.

Point four causes the most trouble. A retail promotion that accidentally lowers a contract price costs more than the whole campaign brought in.

When separating is still better

A separate store makes sense when wholesale and retail sell under different brands, when wholesale buyers should not see retail prices, or when the ranges barely overlap. Two stores on one back office then give separation outside without double work inside.

How it looks in Torveo

In Torveo retail and wholesale run on one engine. A guest buys without logging in at retail prices, and a verified business sees its own price list, contract prices and buying on terms. If you prefer separation, you can launch a wholesale-only store on the same catalogue and warehouse.

One store for two customer groups works when the differences between them live in the settings, not in the team's heads.